Insights
Notes for people responsible for approving the website.
Concise pieces on conversion, redesigns, and scope, written for operators rather than other developers.
Jun 12, 2026
Conversion · 6 min
Your website is not a brochure. Treat it as a sales instrument.
If the homepage explains everything and asks for nothing, visitors leave with a favorable impression and no next step. Here is how to structure the page so it generates inquiries.
Apr 28, 2026
SEO · 7 min
How to redesign without sacrificing search traffic
A new appearance is not a reason to change every URL. Redirects, titles, and the pages search engines already trust are what make a redesign a commercial success.
Mar 4, 2026
Process · 5 min
What a custom website engagement typically includes
Starting figures are often misunderstood. This outlines the scope, the tradeoffs, and what is not included, so quotes can be compared with clarity.
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Share what the site needs to accomplish. We’ll confirm whether we’re the right partner.
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